Wedding in bloom
Included in the admission
Location: The Glass Pavilions outside Victoriahuset
A Tribute to Love
Welcome to the Wedding Pavilions and the exhibition Weddings in Bloom – a tribute to love and the magical moments created at Norrviken Gardens. With lush greenery, vibrant flowers, delicate white lace, shimmering pearls, and reflective water, you’ll experience the magic that a Norrviken wedding can evoke.
Here, you’ll also find a truly unique Norrviken wedding dress. In the hands of visionary fashion designer Frida Jonsvens, a one-of-a-kind creation has emerged – Norrviken’s own wedding gown. Inspired by the timeless beauty of the gardens and with a deep respect for the past, Frida has crafted a dress that symbolizes both history and the future, where the old is given new life. A tribute to what has been and what can be.
Norrviken's Wedding Dress – A Story of upcycling and love
"You're part of the past, and now you're the future." In this dress, Frida weaves together her philosophy of sustainability, creativity, and a love for the forgotten. "Finding the potential in what others no longer see value in has always been a part of me. I want to show that it’s possible. We can't just throw things away because they no longer serve a purpose. Instead, we need to give them a second chance, a new life. In a skewed and fast-paced consumer world, we must allow things to take time and cherish the beauty we already have," says Frida Jonsvens.
The wedding dress is made entirely from second-hand materials—curtains, tablecloths, decorations from old jewelry, and chandeliers—all with their own story. Through creativity, imagination, and love, these elements have been transformed into a dress that embodies the soul of Norrviken. With this creation, Frida reminds us of the power in seeing the beauty in what already exists—honoring the past while shaping the future. Norrviken’s wedding dress is more than just a gown; it is a story of transformation, hope, and timeless beauty.
The magical, blooming environment is created by Norrviken’s decorators, and surrounding the wedding dress, designer Anna Starrén has woven paper flowers into a charming and inspiring setting that enhances the dress’s message of upcycling, creativity, and beauty.
Meet the Creators
Frida Jonsvens
Fashion designer Frida Jonsvens is the talk of the town, drawing inspiration from the power and colors of nature. She works with vibrant hues, diverse fabric textures, and plenty of prints. Her skirts feature abundant volume and dramatic flow. Her designs are a far cry from Scandinavian minimalism. "Less is not more," says Frida. Upcycling is close to her heart, giving new life to old curtains and fabrics. She has created dresses for royalty, gala lions, and Nobel guests, and was the costume designer for the film Glada Hudik’s "Catwalk."
Anna Starrén
Anna Starrén is the florist and creator who crafts magical surroundings with blooming paper creations. With exceptional craftsmanship and a playful, poetic expression, Anna transforms environments into a fantasy world where flowers and creativity meet in perfect harmony. "I want to convey joy and charm," says Anna. "Flowers make us happy, and nature opens our minds. Here, we have the opportunity to play, dream, and create new stories."